7 Moments From The Sonic The Hedgehog Trailer That Had Us Saying 'What?'

By  at October 01, 2021  , , ,  No comments
7 Moments From The Sonic The Hedgehog Trailer That Had Us Saying 'What?'

The first trailer for Sonic The Hedgehog has arrived, and long-time fans and the general public at large are a bit confused. That's understandable given the sheer amount of things that happen that are both foreign to those who played the video games and those who are experiencing the blue hedgehog for the first time. To highlight a lot of those confusing moments, here's a breakdown of the moments from the Sonic trailer that had me saying "what?"

Sonic The Hedgehog Is Fast, But Not As Fast As He Should BeThe trailer opens with officer Tom Wachowski hiding in a speed trap, hoping to pull over inattentive drivers going over the speed limit. Instead, he clocks Sonic The Hedgehog, who blazes by at 760 miles per hour. His immense speed causes a minor break in the sound barrier, which is actually weird considering he's going seven miles per hour under that threshold.

Now, no one is stating this is Sonic's top speed quite yet, but it's worth mentioning past video games have brought up that he is much faster than the speed of sound. Some games have alleged he'll travel at speeds exceeding 1,000 MPH, while others say exceeding 2,000 MPH is no problem. Is this a nitpicky issue? Absolutely, but it's still weird to highlight a character's immense speed by showing him traveling just under a speed record that's been broken.

Sonic's Electric QuillsSonic The Hedgehog introduced many elements to the franchise that aren't in the video games, but none were more glaring than his electric fur. Sonic conducting electricity isn't a power he's typically capable of, nor is it the source of his super speed. In SEGA canon, his power shoes are actually the source of the speed, which doesn't seem to be the case here due to all those worn out sneakers in his den.

More likely than not, the electricity is a way of introducing that Sonic's power can be examined and replicated by Dr. Robotnik. It's a bit silly considering the character's original canon already established Robotnik was a scientist who gave Sonic his shoes. It seems these two aren't familiar with each other from the sound of the trailer. Why mix things up?

Jim Carrey's Bizarre Portrayal Of Dr. RobotnikAt first, Jim Carrey seemed like the perfect actor to portray Dr. Robotnik. The character's over the top bravado and intensity seemed perfect for the man who brought that to the Grinch, and yet, the trailer footage doesn't show that. Instead, we're given a more Ace Ventura-type performance which, while still funny, isn't exactly the type of villain Robotnik is.

Of course, there's a chance this all gets turned around by the end of the movie, as the final seconds show Carrey's character looking a lot more like the Dr. Robotnik folks are familiar with. One would assume this happens near the end of the movie, but with the implication that Sonic is from another world, perhaps this is another Robotnik entirely.

The Trailer's Song ChoiceIn what may be the most baffling decision made for this trailer, the entire thing rolls along while Coolio's "Gangsta's Paradise" plays in the background. There's a reason why that song hasn't been used in a lot of movies since Dangerous Minds, because one would assume, there's very little that it goes to. Sonic The Hedgehog is no exception, as the iconic hip-hop track just feels like a bad song choice.

The logic, I'm assuming, is that the trailer team wanted to choose a song that invoked '90s nostalgia. Hilariously enough, "Gangsta's Paradise" was released a year after Sonic The Hedgehog 3, so it doesn't even have any real significance to the character. That is, unless it was meant as a subtle nod to the spinoff game Knuckles' Chaotix, which is doubtful.

Sonic The Hedgehog's Unsettling Human TeethFans have had a lot to say about Sonic The Hedgehog's appearance, as the new look is a radical departure from the various designs of the character over the years. In those designs, he's always had an astonishing set of teeth, despite the fact that hedgehogs typically have teeth similar to dogs, but this franchise was never about realism.

Sonic's teeth might actually be the most accurate thing about his portrayal, so then why is it so damn weird to look at? Perhaps it's because he's proportioned like a human child, yet has a massive head and adult teeth? I can't put my finger on it, which has me questioning so many other things about the design.

Sonic The Hedgehog Is An Alien?Did anyone else catch that line when Sonic told James Marsden's character he's there to save "your planet"? He meant what he said, as we've known for a while that Sonic is not of this Earth, which could very well mean he's not technically a hedgehog either.

Which might be the most ridiculous part of this entire movie if true. Retconning Sonic's hedgehog origins to make him an alien is a sin even the most casual viewer may not forgive. You know, because this movie is literally called Sonic The Hedgehog. Sure, he doesn't actually look like a hedgehog, but Robotnik isn't literally a robot and they had him act like he was one, so if this is retconned, people really have their priorities twisted.

Sonic's Rings Work Like Doctor Strange's Magic?In one of the more bizarre parts of the preview, a ring appears in which Sonic throws to send his friends to what looks like another location. It's weird, and almost feels like a direct lift from Doctor Strange. Are the rings some type of alien tech that allows him to teleport to various places?

That's not how they are in the games, with one glaring exception. Sonic does have the ability to jump inside a giant ring. which transports him to another world where he can collect more rings. That doesn't appear to be what's happening here, but it's not difficult to understand where the premise came from, and perhaps a little unfair to say it's a straight mimic of Doctor Strange. Still, he also uses rings to stay alive, so where are those?

Do you have a moment from the Sonic The Hedgehog trailer that stuck out as weird? Feel free to share in the comments below and stick with CinemaBlend for more entertainment news in movies, television, and pop culture.





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Keanu Reeves' Replicas Is Making Smart Use Of Rotten Tomatoes In Its Ads

By  at October 01, 2021  , , ,  No comments
Keanu Reeves' Replicas Is Making Smart Use Of Rotten Tomatoes In Its Ads

Keanu Reeves has a sci-fi movie called Replicas opening this Friday. It took years to get to theaters, and it doesn't look like it's destined for big bucks. But it may at least have found a clever marketing strategy to make lemonade out of potential lemons.

I was watching ABC or NBC Monday night and noticed an ad for Replicas. The TV spot showed the Rotten Tomatoes logo with 93% on it -- with it noted that 93% of Rotten Tomatoes users want to see the movie.

I'm not sure how common it is to market a film that way. It might just be new to me, or just the first time I really paid attention because Keanu always commands my attention. But I thought it was a pretty clever way to market this particular film.

Checking Rotten Tomatoes just now, there is still no actual Tomatometer score for Replicas yet, even though the movie is officially opening in two days on January 11. There's only one review in there right now, and it's rotten.

This movie had a long gestation. It started filming in the summer of 2016 and it's only releasing now in early 2019. It seems destined for a low RT score from critics and probably only a marginally better RT audience score. CinemaBlend's own Doug Norrie predicts Replicas will end up with a Rotten Tomatoes critics score of 28%.

So this was Replicas' one-and-only chance to use the Rotten Tomatoes brand with 93%. (It's at 92% right now, from 513 ratings, but on TV I'm pretty sure I saw it at 93. I didn't tape or rewind it, though, because it might've been while I was watching The Bachelor and that's shameful enough to live through once.)

I've seen films use regular moviegoers in ads before, showing people reacting after a screening, or tweets plugging the movie. And of course movies love to promote when their films get a very fresh Rotten Tomatoes score, and/or a high CinemaScore from polled moviegoers.

But in this case, Replicas can capture the value of the RT brand -- because yes, whatever you may personally think, it does still have value -- get the consensus value of 93%, and also get the value of that 93 percent interest being from regular moviegoers, not "The Critics."

When I lived in Wyoming, I used to work with a woman who would only go see a movie if it had a Rotten Tomatoes rating higher than about 75%. That was over a decade ago, and I have no idea if she still feels that way at a time when the divide between critics and audiences is more pronounced than ever. But I'm curious if seeing 93% -- or 92% -- interest like this would sway her. It does give the film that consensus value, and suggests it will be a big event, or something people will be talking about.

Ticket prices have gone up since that point, and some of us don't live very close to movie theaters. We all need incentive to head out to the cinema, some more than others. For me, Keanu might be enough, unless the eventual reviews are so bad I decide to just wait for the home release.

Whatever happens from here, I thought it was a smart way to find a marketing angle for a movie that otherwise looks like it's going to struggle at the box office.

Entertainment Studios bought the North American/domestic box office rights to Replicas for $4 million after a private screening at the recent Toronto Film Festival, THR reported. Deadline estimates Replicas will make $4-$7 million in its opening weekend January 11-13. Aquaman is still expected to dominate for its fourth weekend, and potentially reach $1 billion worldwide.

It doesn't look like Replicas was ever intended to be a major movie, and these days many smaller films go straight to VOD (or Netflix) without getting a theatrical release at all, so Replicas is already a step ahead of many titles. Replicas must be getting a fairly wide release if I can see it in my local theater on the New Hampshire/Maine border; that was not the case for Keanu's movie Destination Wedding with Winona Ryder, which I was particularly looking forward to seeing before I realized I'd have to travel over an hour.

In Replicas, Keanu Reeves plays neuro-scientist William Foster, who is on the verge of successfully transferring human consciousness into a computer when his family (including wife Mona, played by Alice Eve) is killed in a car crash. Desperate to resurrect his family, William recruits fellow scientist Ed Whittle (Thomas Middleditch) to help him secretly clone their bodies and create replicas. William ultimately faces a "Sophie's Choice" when it turns out that they can only bring three of the four family members back to life.

Replicas may have a quiet run, but Keanu Reeves has at least two big hits on the docket for 2019 -- John Wick: Chapter 3, opening May 17, and Toy Story 4, opening June 21. We don't know too much yet about his Toy Story voice role, but we know plenty about John Wick 3.

Obviously his career will be fine even if Replicas doesn't go too far. Keanu has spent decades in this balance of indie films and major blockbusters. For every Bill & Ted, Speed, The Matrix, or John Wick, he has a smaller film like My Own Private Idaho, Siberia, or Destination Wedding. (No one asked, but his work in I Love You To Death is truly undervalued; he and William Hurt are an unexpectedly brilliant comedic pairing.)

Keanu Reeves clearly has brand value of his own -- which is why his name and face dominate the Replicas posters -- and his presence is probably why so many RT users expressed interest in the movie. We'll see how well the movie does in its opening weekend when the numbers roll in this Sunday, but it will be hard to really quantify how much those ads specifically got people into seats.

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